After arrangements were made, seven local cowboys, along with 50 of their horses, headed to Monument Valley for a commercial shoot. It took seven trucks and trailers to transport all of the animals to Monument Valley National Park, where the commercial would be filmed.
The shoot featured 50 head of horses running through the breathtaking scenery of Monument Valley National Park, with seven cowboys controlling the herd. Towards the end of the shoot, the producers wanted shots of just the cowboys running through the valley. For the Grover and Ivins families, this opportunity will not soon be forgotten.